For centuries, stories have played a critical role in our society. From being a way to pass on family traditions, to preserve cultures or teach a lesson. In a fast paced digital society it may seem the days of storytelling are obsolete, but they are even more vital now than before. From the boardroom to the classroom storytelling has evolved. No longer limited to ancient means of preserving history but more as a marketing tool. Knowing how to sell your idea, product or service requires the knowledge on how to craft the perfect story. This workshop will discuss how participants can craft the perfect story. Understanding the importance elements for a story, how to make their narrative distinct and how to get their audience to take action. It doesn’t matter where you are on your journey, the art of storytelling can help you reach your destination.
The workshop will be held online using Zoom.